What if the most powerful decision you make this year isn't what you do β but who you do it with?
Join The Connection Challenge β a 3-day live experience for the woman who is done being busy and ready to be unstoppable. Together, we choose differently.
Letβs be honest, you didn't get here by accident.
You built a career β and a life β through sheer will, capability, and an almost inhuman ability to figure things out. People count on you because you deliver, time and timea again.This has always been true for you.
But lately something feels different. Maybe just a little... off.
Like you're running a race you used to win, and somewhere in the last stretch you lost your footing. You're still moving, still delivering, still showing up, but you're not leading from the same place you used to. And you feel it β even if you'd never say it out loud.
You've checked all the boxes. So why doesn't it feel better?
You might not say any of this out loud. But you might recognize it:
"I used to be sharper than this. I don't know what happened to me."
"I'm constantly reacting instead of leading β and that's not who I am."
"I've checked all the boxes⦠so why doesn't it feel better?"
"I can't drop the ball now."
And underneath all of it β there is a scary, hard truth most of us never say out loud:
βI donβt feel like myself anymore.β
If you just felt seen β you're in the right place.
Hi, I'm Lori Pine
The JOY CEO.
I built my career as a woman who handled everything. Led a $1B business through a pandemic. Wore every hat, managed every fire, and told myself that's just what strong women do.
Until I discovered that doing everything was actually the thing standing between me and the life I actually wanted.
I know what it feels like to be objectively successful and privately exhausted. To check every box and still feel like something is missing. To be surrounded by people who need you β and feel completely alone.
That's exactly why I created The JOY CEO Podcast and The Connect β because the women who change their lives don't do it by working harder. They do it by finally getting in the right rooms, with the right women, asking the right questions.
That room starts here.
WHAT WOMEN SAY ABOUT LORI'S COACHING...
"Lori sees me and inspires more belief in me than I knew possible."
"I didn't know I could give myself permission until I met Lori."
"Lori helped me see where I was stuck by my own thinking."
"Lori changed my life."
Here's what we know after years of coaching women who lead β in boardrooms, in businesses, and in their homes:
The problem is never a lack of ambition. It's a lack of permission.
Permission to choose. Permission to let some things go. Permission to stop being the person who holds everything together long enough to actually build something for herself.
And permission is so much easier to claim when you're not claiming it alone.
When you are in a room with women who have already decided to bet on themselves, something shifts. You stop asking "is this even possible?" and start asking "how do I make this happen?" Because you can SEE it. In them. And what you can see, you can become.
The moment you find women who are playing at YOUR level β everything changes. The thinking shifts. The possibilities expand. The plan writes itself.
Q2: "Can she lead me?"
The Connection Challenge is a 3-day live experience where we will:
β Β Identify the two priorities that will define your next 90 days β with total clarity, no second-guessing, no guilt
β Β Dismantle the three biggest blocks stopping you from actually protecting those priorities β this is the part that changes everything
β Β Build your complete, personalized 90-Day Focus Plan β live, together, on Day 3
β Β Connect with a community of brilliant women who are doing this work right alongside you
β Β Walk away with a tangible plan AND a circle of women holding you accountable to actually use it
Q3: "Is there a path I can follow?"
π₯ Day 1 β The Clarity Day: What Actually Matters?
π₯ Day 2 β The Release Day: How Do We Let the Rest Go?
π₯ Day 3 β The Build Day: Your 90-Day Focus Plan
WHAT YOU'LL HAVE BY THE END
β Β Absolute clarity on your two non-negotiable priorities for the next 90 days
β Β A Release Plan that creates real space in your life for what matters most
β Β Your complete, personalized 90-Day Focus Plan
β Β A community of brilliant women who are doing this alongside you β and cheering you on
β Β The mindset shift that makes all of it stick long after the challenge ends
Choose Your Experience
General Admission $49 | VIP $99
π₯ GENERAL ADMISSION β $49.97
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Β Access to all 3 live daily sessions
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Β Daily worksheets and templates
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Β Private community access during the challenge
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Β Replay access through the end of the challenge (April 23)
β‘ WANT MORE ACCESS AND MORE TIME WITH LORI?
ADD VIP ACCESS β Just $47 more (Total: $97)
Upgrade to VIP and get everything in General Admission PLUS:
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Β Extended Q&A after EVERY session β while General Admission signs off, VIPs stay on for a private, intimate Q&A with Lori directly
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Β Extended replay access through cart close (April 30) β revisit your 90-Day Plan build anytime
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Β Priority recognition β VIP members are seen and prioritized throughout the challenge
Most serious participants choose VIP. It's the difference between attending the challenge and truly getting everything out of it.
This challenge is live. The energy, the community, and the connection happen in real time β and that cannot be replicated.
General Admission replay access closes April 23rd. After that, the content is gone unless you're a VIP (access through April 30) or a member of The Connect.
If you've been waiting for the right moment to finally get focused β and finally find your people β this is it.
"I'm too busy for a 3-day challenge."
"I've tried focus systems before and they don't stick."
"Is $49.97 really worth it?"
THE WOMEN WHO CAME BEFORE YOU ALREADY KNOW THIS...
The women who surround you don't just support your goals. They expand what you believe is possible.
"If you can see it, you can be it."Β β Marian Wright Edelman
"You are the average of the five people you spend the most time with."Β β Jim Rohn
The Connection Challenge is where you choose your five. π₯
You've been carrying too much for too long.
You already know what you're capable of when you're focused. You've seen glimpses of it β the weeks when everything clicks, when you're in flow, when you feel like yourself again.
Now imagine feeling that way inside a room full of women who feel it right alongside you. Women who see your vision and raise it. Women who make you realize your goals aren't too big β you've just been in the wrong rooms.
The moment you find women who are playing at YOUR level β everything changes. The thinking shifts, the possibilities expand, and the plan starts to write itself.
Three days. Two priorities. One community that refuses to let you forget what you're made of.
