The room you've been
looking for exists.
The Connect is a coaching circle for ambitious women who are done grinding in silence. 12–15 women. Real coaching. Real connection. A framework that actually sticks.
Summer 2026 kicks off May 1.
Only 12–15 spots available — enrollment closes when they're gone.
Sound Familiar?
You've checked every box.
So why does it still feel heavy?
- You're high-performing and deeply capable — and still second-guessing yourself in the quiet moments
- You celebrate wins alone because the people around you don't quite understand the pressure you're carrying
- Your calendar is triple-booked, your inbox is out of control, and you're still somehow the most reliable person in every room
- You know something needs to shift — but you don't have the space or the people to actually figure out what
- You're tired of doing this by yourself
"Every week the questions made me meditate on how I feel, what I want, what I need. It's helped me get to know myself better — and therefore have more confidence."
— Anonymous,
Connect Member Q1 2026
What's inside?
Six months.
Real women.
Real coaching.
The Connect is intentionally small, intentionally intimate, and intentionally different from every group you've sat in before.
2 Live Coaching Calls / Month
Group coaching calls with Lori on Zoom — themed, guided, and grounded in what you're actually navigating right now. Not theory. Real work.
Private Circle Group
Connection doesn't pause between calls. Your people are in your pocket — for wins, hard days, quick questions, and everything in between.
The Hula Hoop Theory
Lori's proprietary framework becomes your lens for every leadership challenge: what's in your circle, what's not, and how to stop carrying what isn't yours.
The JOY Flywheel
Gratitude → Radical Ownership → Alignment → JOY. A practical system for building the kind of clarity and confidence that compounds over time.
Friday Wins Practice
A weekly ritual for acknowledging what you've built, shifted, and moved — because high achievers are great at moving to the next thing and terrible at celebrating.
Your coach
Hi. I'm Lori.
I built this because
I needed it.
I spent 25 years in corporate America — rising to Customer VP managing billion-dollar business units for globally recognized brands. I had the title, the paycheck, the boardroom presence.
And I was completely running on empty.
In 2021, I left corporate and launched The JOY CEO®. I learned the hard way that joy isn't a reward you earn after the work. It's the fuel that makes the work sustainable. That shift changes everything — in your leadership, your decisions, and the kind of woman you become in the process.
The Connect is the room I wish had existed when I was a VP figuring it out alone. I built it for you.
$1 Billion
business units managed in corporate career
14+
corporate reorgs survived (and learned from)
3
globally recognized brands led
100%
of members rated value as 4 or 5 out of 5
From the women inside
Real wins from
real members — in their words
"For me, the biggest win has been leaning into my authentic self. Having a safe space with like-minded women has allowed me to bloom."
— Connect Member, Q1 2026
"The Hula Hoop Theory changed how I make decisions. Now I ask myself: is this in my hula hoop? If the answer is no — I let it go. It's kept me calm through things that used to derail me completely."
— Anonymous, Connect Member Q1 2026
"I've given myself more credit for all that I've done. I'm visioning bigger for the future and reframing the narratives I've told myself for so long."
— Connect Member, Q1 2026
"I've felt more connected in my other relationships. Sharing more openly with others, and seeking to better understand them. The ripple surprised me."
— Anonymous, Connect Member Q1 2026
"I allowed myself to feel vulnerable and unsure — and didn't give up on exploring that. Sometimes there's no answer other than to show up and be."
— Connect Member, Q1 2026
"Meeting so many incredible women who are open, vulnerable, and genuinely supportive. Knowing I am where I need to be — and that things are coming."
— Anonymous, Connect Member Q1 2026
Investment
Choose what works for you
Three ways to join. One community. All access included — same calls, same circle, same Lori.
Monthly
$297 per mo
- 6-month commitment
- 2 live coaching calls / month
- Private WhatsApp group
- Full access to frameworks + resources
- Friday Wins practice
Quarterly
$891 per quarter
- save $90
- Everything in monthly
- Billed quarterly — 3 months at a time
- Flexibility with lower commitment
- Lock in your spot for the full cohort
Annual
$2,970 one-time
- save $312
- Everything in monthly
- Full 6-month access secured
- Best value — no future billing
- Pay once and show up fully
